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KEYSTONE VIEW COMPANY
Meadville, Pennsylvania - New York - Toronto - London - Sydney
The
Keystone View Company was founded in 1892 by B. L. Singley
in Meadville, Pennsylvania. This might not sound like an
auspicious location, far from the photographic centers of New
York, Boston, and Philadelphia, and originally the operation did
indeed have a "backwoods," quality, turning out distinctly
second-rate stereoviews and barely making the founder a living.
But it rapidly improved and eventually became not only the
world's largest but also the best view company. In the formative
days Singley took all the images; later there were dozens of
staff photographers. Equally importantly, in the early 1900s,
when stereoviewing was declining and other companies were in
trouble, Keystone bought their stocks and incorporated them
into their own holdings. Notable amongst many such purchases
were the huge and varied inventories of
B. W. Kilburn, the
H. C. White Company,
Underwood & Underwood.
As a result, Keystone was said to have had some 2 million
negatives by the mid-1930's. While this is likely a wild
exaggeration they did have about 50,000 numbered views
available. They developed the technique of consistently
producing beautifully clear, crisp prints which were a delight
to view; originally they were mounted on tan curved cards and
later on their trade-mark dark gray curved mounts. The company
also emphasized the use of informative text on the back of the
views, and popularized the concept of boxed sets which had been
innovated by the Underwood Brothers.
By
the 1920s the Keystone Company was the sole surviving major
producer of conventional card-mounted views anywhere in the
world. They had offices in London, Paris, Sidney, Capetown,
Rio de Janeiro and Tokyo. Part of this prominence was derived
from the sale of World War I stereograph sets, as Keystone was
one of the only publishers to secure permission to photograph
battlefields and military operations. Unfortunately, permission
was not granted until the end of 1918, just before Armistice, so
many of the photographs depict scenes taken after the end of the
war.
As
general interest in stereo dropped off with the advent of
postcards, radio and movies, Keystone began emphasizing the
educational value of their product and the use of stereo in the
diagnosis and treatment of eye problems. The company survived
into the 1970s, continuing to produce better and better views
and viewers while public interest dwindled to a non-viable level,
commercially. As one critic rather unkindly remarked, "Keystone
perfected the buggy whip just as Ford began producing cars." When
the company folded up their stocks lay for some time largely
unguarded in the Meadville factory and were looted of some of
the better images. The remaining ones eventually went to the
California Museum of Photography in Riverside, California.
There
are many annoying problems for the Yellowstone collector
of Keystone views. Often there are as many as eight or
ten different negatives with the same number. Some of these are
given to several negatives made at the same time. Others are for
replacement negatives of the same scene, taken as much as eight
years later. Still others bear no relation whatsoever to the
original subject.
There
are certainly more variations in Yellowstone photos and
titles than those listed here. Yellowstone views began in 1897
on cream-colored regular sized mounts. Keystone continued to
issue Yellowstone photos in boxed sets as late as the 1950’s.
A Guide to Keystone numbering:
If the number begins with the letter V, the photo was originally an
Underwood & Underwood view.
If the number begins with the letter W, the photo was originally an
H. C. White view.
If the number ends with the letter T, the photo is part of one of Keystone’s “Tour of the World” sets.
On some views a number will appear in the upper center of the stereograph. This is a “set” number. It is the position of that view in its particular boxed set.
2447-Crater of the Oblong Geyser, Y.N.P., U.S.A.
This 2000 series view is an example of the
first Keystone style of Yellowstone view. It has the simple
script design on the left side and a copyright date of 1897.
The view shown is of Oblong Geyser Crater near the Giant Geyser
Complex in Upper Geyser Basin.
2412-Grand Canyon of the Yellowstone, Yellowstone Park, Wyo., U.S.A.
This tan mount 2000 series view is also an
early one. The cities listed are only Meadville, Pa. & St.
Louis, Mo. This view was probably issued around the turn of the
century.
2450-Yellowstone Lake Paint Pots, Yellowstone Park, Wyo., U.S.A.
Another 2000 series style is this odd
colored viewtype. This is a later view as evident by the large
number of publishing cities listed. The image is of the
Yellowstone Lake Paint Pots at West Thumb Geyser Basin.
2412-Great Falls And Grand Canyon Of The Yellowstone,
Yellowstone Park, Wyo., U.S.A.
Much later the 2000 series views were
still being included I Keystone boxed-sets. This gray mount
2000 series view of the Lower Falls is an example. Notice the
number "32" shown on the reverse side. This was the view position
in this particular boxed set; a 36 view set of Yellowstone
National Park scenes.
10602-Looking Out from the "Golden Gate,"
Yellowstone Park, Wyoming, U.S.A.
Keystone’s 10,000 series are less common
than most of their other views. They were only occasionally
used in boxed sets and thus there overall printing was less.
This image shows the Golden Gate Canyon near Mammoth taken from
down in the canyon itself.
13582-Watch It Boil! A Little Hot Pot, Crest of Jupiter Terrace,
Yellowstone National Park, Wyo., U.S.A.
The 13,000 series views are quite common
today. They appeared in many of the boxed sets. However this
was only true for the gray mounts and not for the tans like
this one.
13591-Queer Old Liberty Cap & Mammoth Springs Hotel,
Yellowstone National Park, Wyo., U.S.A.
Another of the odd pinkish mounts, this
13,000 series view shows liberty Cap and the National Hotel
in the background.
13588-Angel Terrace, Yellowstone National Park, Wyo., U.S.A.
A common gray mount from the 13,000
series. Its position in its boxed set is indicated by the
"192" shown in the upper center of the stereoview. Views like
this are perhaps the most common of all Keystone Yellowstone
stereoviews.
18516-Enjoying The Wonders of Yellowstone Falls, President and Mrs. Harding
and Park Supt. Albright, Yellowstone National Park, Wyo.
A rarer series is the 18,000 series of
presidential views. They include a dozen or so photographs of
President Warren G. Harding’s visit to Yellowstone in 1923.
This one shows the president at Artist’s Point near Canyon.
13577-A More Enchanting Wonder Nature Never Knew-
Grand Canyon of the Yellowstone Nat. Park, Wyo., U.S.A.
A common view of the Grand Canyon of the
Yellowstone, this view is position "64" in its boxed set. The
number is stamped on the reverse in the top-center.
13579-After Winter's First Visit - Gap Of The Golden Gate,
Yellowstone National Park, Wyo., U.S.A.
Another common Keystone 13,000 series
view, this one comes from their United States boxed-sets.
It is lightly stamped "169" on the reverse.
13581-Rocky Mountain Divide, Yellowstone National Park, Wyo.
This view of a coaches on Craig Pass is a
more obvious boxed set issue. Its number "195" is clearly
stamped on the upper center of the view front.
13584-"Old Faithful," Queen Of Geysers,
Yellowstone National Park, Wyo., U.S.A.
This gray mount view of Old Faithful is an
original Keystone issue. It is not from a boxed set. Nowhere
on the view are any numbers listed except for the primary
Keystone number, 13584.
(25) 6267 W. from Continental Divide over Shoshone Lake to the Grand Teton,
Yellowstone Park, U.S.A.
Here is rare example of a Keystone view
that was purchased from the
Underwood and Underwood Co. and
still retains Underwood’s original negative numbers. Later
Keystone issued their own numbers to these views, but for a
short time they kept Underwood’s original numbers with the
Keystone credit. The number "25" is from an Underwood boxed
set and not Keystone.
The reverse of the above view. It still
credits Underwood and Underwood
for the description even though the company no longer existed
when this view was printed.
26496T A Mountain of "Petrified" Water-Pulpit Terrace and Mammoth Springs Hotel,
Yellowstone Nat. Park, Wyo.
A 26,000 series view of Ft. Yellowstone at
Mammoth. This "Tour of the World" boxed set view is identified
by the T346* in the upper center. The "T" stands for tour of
the world and the * denotes one of the set printings.
29188-The Filmy Jet Of Beehive Geyser, Upper Basin,
Yellowstone Nat. Park, Wyo.
This odd 29,000 series view comes from
Keystone’s Yellowstone boxed set. It is stamped Y30 on the
upper front of the view. However the reverse of this view
inexplicably has a 2000 series description still on it.
Apparently the company felt that it was not necessary to
update the reverse sides of views that were repeating
photographs from earlier printings.
V29588T Riverside Geyser Spouts Its 100-Foot Jet Obliquely across Firehole River,
Yellowstone Nat. Park, Wyo.
A later Keystone issue. The number
V29588T indicates an original Underwood & Underwood view
(denoted by the "V"), and a "Tour of the World" boxed-set
(denoted by the "T"). It is also stamped T348 on the upper
front. This is its position in the boxed set series.
29479-"The Hoodoos," Strange Rock Formations
in Yellowstone Nat. Park, Wyo.
Yet another 29,000 boxed set view. This
one is not identified on the obverse, but rather by the
stamp "Y11" on the verso. It is position #11 in the Yellowstone
boxed set.
W26963 A Charming Lily Pond, Yellowstone Nat. Park, Wyo.
This view of Isa Lake at Craig Pass is
numbered W26963. It is actually an original view by
H. C. White (as denoted by the "W").
It is also stamped Y35 on the reverse; its position in its
particular boxed set.
BRIDGES - FLAT SPAN CONCRETE BRIDGE IN YELLOWSTONE NATIONAL PARK
A rare Keystone bridge series stereoview.
These were quite a bit smaller than regular stereoviews and
included bridges from around the United States. This is the
only Yellowstone view from that series.
The following three images are from the
Keystone Mast Collection in Riverside, California. They were
printed from original Keystone glass negatives but never
released to the public. There are dozens, if not hundreds of
these views in the collection. It is a shame that they were
never offered for sale as they represent some of Yellowstone
most interesting history.
Unpublished Keystone stereoview
ku80050 - Balcony of Old Faithful Inn, Overlooking the Upper Geyser Basin
Unpublished Keystone stereoview
ku80031 - The Hour of Departure on the Stage Landing of the Mammoth Hot Springs Hotel
Unpublished Keystone stereoview
ku104184 - Pool at Old Faithful
KEYSTONE VIEW COMPANY VIEWLIST
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