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WHITING VIEW COMPANY
Cincinnati, Ohio

The Whiting Brothers (Richard Ross and William A.) were active as stereoview publishers from 1900 (some negatives date earlier) to 1943. Previous to beginning their own business, the brothers were Keystone salesman up to 1899. Richard Ross Whiting had personally made many of the Keystone negatives. The two published card-mounted views (some hand colored) up to 1908.

In 1913, they reorganized as the American Novelty Company and began manufacturing Whiting’s "Sculptoscopes." These were self-contained cylindrical metal stereoscopes for use in arcades or on store counters. Patented between 1913 and 1922, they were operated by the user. Costing one penny, the viewer got to see 15 views. Total capacity of these viewers was 90 views. Most of them used "notched" lithographs. The majority of these special lithographs were delivered to the Whiting View Company by
T. W. Ingersoll and are still fairly abundant today. Rarely did they use real photos. Views were sometimes issued in boxed sets, pre-cut to fit the internal holders. Views were not made especially for the viewer, but instead there was a cutting device that notched any view to fit. These views were in use through the late 1930’s. Several dozen examples of Yellowstone views exist.

For Yellowstone collectors, two printing styles exist of Whiting’s, black & white 1300 series. One on regular sized, gray mounts, and the other on tan mounts. The numbering appears continuous from #1300 to at least #1322 although not all views have surfaced and been recorded.


1314-On the Golden Gate Road, Yellowstone National Park, U.S.A.

The Whiting View Company gray mount. These views are identical in title and numbering to those by the Standard Scenic Company. This shows a scene of the Golden Gate Canyon taken from the top of Rustic Falls.


1300-The "Golden Gate," Yellowstone National Park, Wyo., U.S.A.

The company’s tan mounts are less common than the grays. Another view of Golden Gate, this time looking up the canyon.


Paul Rubinstein Collection

Golden Gate Road and Canon from West, Y.N.P.

An example of the Whiting’s "Sculptoscope" view. These notched images were for use in special viewing machines. The company issued thousands of these views as late as the 1930’s.


Paul Rubinstein Collection

23. Near View of Lone Star Geyser Cone, Y.N.P.

Another "Sculptoscope" view. This one still has its original catalog number. It shows an unidentified man climbing on Lone Star Geyser’s Cone.


WHITING VIEW COMPANY VIEWLIST


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