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SEARS ROEBUCK & CO.
Chicago, Illinois

Sears Roebuck & Co. was surprisingly a major issuer of black and white photo and lithograph stereoviews during the period 1900-1925. All the views released by Sears were actually manufactured by others. There most famous set was a 100 view Sears Roebuck & Company set that was distributed as a public relations tool to show customers the company's operations (explained on the back of card #1 which shows the President, R. W. Sears). Some of the other views included the administration building, shipping rooms, mail opening dept., card index dept., the great refrigerator, employees' hospital, pneumatic tube station, catalog printing dept., stenographic dept., long distance telephone switchboard, type-setting, counting the money received daily, catalog trimming machine, shelves of talking machine records, crowds leaving building at closing time, main dining room, girls' cafeteria, automatic machines in grocery dept., mens & boys clothing and more. In addition to this fine set, they were the entity behind the Metropolitan Series, a common, lithograph stereoview set that included 6 Yellowstone views, and the 200 view "Oleograph" set of educational views of U.S. & World subjects. This latter set was credited to T. W. Ingersoll. It is his white lithograph series with Yellowstone views numbered 1284-1310.

At this time only one Yellowstone view has turned up with a true Sears Roebuck & Co. credit line. Others probably exist, but are likely in lithograph, and not photo form.


Millions of Trout in Yellowstone River.

The only known Yellowstone view produced by Sears Roebuck & Co.


Sears Yellowstone Verso.

The verso of view shown above.


SEARS ROEBUCK & CO. VIEWLIST


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Copyright 2007 Paul Rubinstein
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